Wild Sage Advisors

Investment

Readiness work that turns tourism opportunity into projects investors can confidently assess.

Destinations rarely lack ideas for tourism development. New hotels, attractions, districts, experiences, and infrastructure feature prominently in strategies and master plans. The harder question is whether the conditions exist for those ideas to become viable investments.

What we do

  • Investment preparedness (DIPA)
  • Opportunity identification & prioritization
  • Market & financial feasibility
  • Business cases & investor profiles
  • Corridor & zone investment strategy

Offering

DIPA

Destination Investment Preparedness Assessment. What would need to be true for someone to invest?

A strong destination brand can attract visitors. Investors, lenders, developers, and operators look for something more: confidence that a destination understands where it is going and has the institutional capacity, industry ecosystem, and enabling conditions to support development over time.

DIPA examines those conditions across three dimensions:

  • Institutional Alignment: Do government, tourism organizations, economic development agencies, and communities share a clear enough vision for tourism development, and do responsibilities and decision-making structures support it?
  • Industry Maturity: Does the destination have the businesses, workforce, supply chains, operators, and supporting ecosystem new investment needs to succeed?
  • Enabling Environment: Are the policies, infrastructure, incentives, and development processes in place to make responsible tourism investment possible?
Three DIPA dimensions scored, with Ready now, Needs work and Next step

DIPA is diagnostic. Through stakeholder engagement, interviews, document review, market analysis, and benchmarking, it shows what is ready now, what needs work, and what comes next.

For governments, it provides a clearer basis for policy and infrastructure decisions. For destination organizations, it strengthens the case for investment and defines their role in facilitating development. For investors, greater preparedness reduces uncertainty.

Attracting tourism investment begins long before an investor arrives.

Our work & experience · Alberta, from strategy to business cases

Seven years in Alberta, from a provincial strategy to business cases an investor will actually read.

Current work · 2025-2026

2026Southern Alberta Highway 3 CorridorRe-assessing investment readiness across eight Highway 3 communities with DIPA, through 31 interviews, and building two investment business cases (due December 2026).
2025-2026Henderson Entertainment District, LethbridgeTesting demand for a new sport, events & culture district through market & demand analysis for the City, with stakeholder input.

From our experience · 2019-2024

2019-2020Government of AlbertaWhole-of-government 10-year tourism strategy with Travel Alberta
2022-2023Travel AlbertaStrategy & investment analysis for three Tourism Development Zones
2023-2024Destination CanadaInvestment readiness for the 1,000 km Prairies-to-Pacific corridor

Delivered by team members in previous roles.

Results

  • Shaped the strategy behind Alberta’s goal of $20B in tourism revenue by 2030
  • Gave two provinces a shared map of where tourism investment can go
  • Gave eight Highway 3 communities a common readiness language through DIPA
  • Gave the City of Lethbridge an evidence base for its Henderson Entertainment District